Market coverage

Third-party reporting on the markets we represent and the money moving into them. We are not the subject of these stories — the opportunity is.

The case, elsewhere.

Third-party reporting on the properties on our roster and the market they are moving into. Links open at the source.

Featured

America is now the biggest market for international football

No. 1 market worldwide for the sport

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When other leagues invade America

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Cricket is swiftly becoming America’s new obsession

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Apollo’s $225M pickleball investment

$225M into pickleball

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Strengthening judo from the ground up in the United States

Grassroots build ahead of LA 2028

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International Flag League announces launch of pro 5v5 league

First pro 5v5 league · launches summer 2027

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The uniquely unifying power of sports, and why it matters

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Media trends shaping sports marketing

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Sports and globalization go hand in hand

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