Question 1

What does ARCO Global Media do?

Accepted Answer

ARCO Global Media connects high-growth, global leagues with U.S. marketers. It is a global advisory and Sports/Entertainment agency: leagues, federations and publishers hire ARCO to package and sell their United States sponsorship and media inventory, and U.S. brands and agencies use ARCO as a single point of contact to buy across a portfolio of curated, high-growth sports properties.

Question 2

Which sports properties does ARCO Global Media represent in the United States?

Accepted Answer

ARCO represents Serie A (Italian soccer), City Football Group in football (soccer); Major League Cricket, PPA Tour, Major League Pickleball and Pickleball Inc., International Judo Federation, International Flag League and others.

Question 3

How does a league or federation work with ARCO Global Media?

Accepted Answer

ARCO builds a property's available U.S. inventory into named, sponsorable franchises — each with a price and a KPI — and takes them directly to CMOs and agency investment leads. It extends a rights holder's U.S. sales reach into the categories and buyers it wants covered more deeply, without adding fixed local overhead.

Question 4

How does a brand or agency buy across the ARCO roster?

Accepted Answer

One brief and one point of contact covers every represented property. Brands buy named title positions and tentpole moments with a price and a KPI attached, and move from brief to signed deal in weeks rather than quarters.

Question 5

How is ARCO different from a media agency or a league's own U.S. sales team?

Accepted Answer

A media agency represents the buyer. ARCO represents the property, and is paid to sell its U.S. inventory. Where a rights holder already has a U.S. commercial team, ARCO works alongside it on inventory and buyer categories that team is not currently covering. Where it does not, ARCO provides U.S. sales capacity without the fixed cost of an entity, office and headcount.

Question 6

Which sports does ARCO Global Media cover?

Accepted Answer

Football (soccer), Cricket, Pickleball, Judo, Flag Football and others.

Question 7

Who founded ARCO Global Media?

Accepted Answer

ARCO Global Media was founded by Ben Rabunski, who has two decades in media and sports sales including roles at Twitch, WarnerMedia, Amazon, CBS, The Economist and Univision. He previously represented OneFootball in the U.S. and served as SVP, Sales (US) at WeAre8.

Question 8

Where is ARCO Global Media based?

Accepted Answer

ARCO Global Media is based in New York, New York, and sells into the United States market. Contact: ben@arcoglobalmedia.com.

Question 9

Why are international sports properties investing in the U.S. market now?

Accepted Answer

With the 2026 FIFA World Cup and the LA28 Olympic Games, the U.S. is entering a once-in-a-generation era of global sports, creating unprecedented opportunities for international rights holders. Combined with the world's largest sponsorship market and a rapidly growing multicultural fan base, now is the ideal time for international sports properties to establish a commercial presence and build long-term partnerships with U.S. brands.

Questions, answered plainly.

Whether you hold U.S. rights or want a position nobody else has.