Objective
PPA
As investment and interest in pickleball and the PPA Tour grows, deliver a high-impact, engaged title sponsor to the PPA Finals.
Toys“R”Us
Create a meaningful brand experience that connects Toys“R”Us with pickleball’s passionate fans to drive full-funnel impact.
Solution
Toys“R”Us named Title Sponsor of the PPA Finals.
The partnership came to life across FOX/FS1 and Pickleball TV broadcasts, on-court activations, social content, fan engagement, product giveaways and venue takeovers — all integrated into the entertainment experience.
Geoffrey the Giraffe became part of the weekend itself, creating shareable moments with top players, fans and creators across live activations and broadcast coverage throughout the event.
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Qualitative social response
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The weekend
